Today we’re going to talk about how to keep your Online Brand Consistent. There’s usually a lot of decision-making involved when you’re in the beginning stages of your business. A lot of thought goes into the planning process to take those first few steps towards setting up a good foundation. It’s during these early stages that it’s vital to get into a natural flow within your creation and writing processes. You want to garner a sense of structure among your brand’s consistency from the very beginning. Remaining consistent within your content creation strategy will serve as an essential strength and asset throughout the months and years to come to maximize your brand’s potential fully, and to further evolve. Finding your voice, creating your mission, and personalizing your brand are the first few steps towards fine-tuning and maintaining your brand’s image, but continuously staying consistent within your content plays a significant role as well.
*PLANOLY Pro Tip – Stay consistent by making sure your brand image is tied to your core values. This will allow your audience to have a clear vision of what you do and will show them what they can expect to see from you in the future as they continue to engage with you.
One thing that rings true is that consistency is critical when growing your brand and nurturing it’s potential. Remaining as a reliable source to your audience is a vital component towards the success and growth of your business. From finding your niche and your voice to maintaining credibility and consistency within an ever-evolving market… these things are so important to tap into and understand to manage and keep a well-curated online brand.
I’ve listed a few best practices below that you can implement and put into play to keep your online brand consistent. Most importantly – these practices will also help to ensure that your brand remains an accurate reflection of your mission statement.
Your brand is a direct reflection of who you are, and what your company represents. It encompasses the core of what you stand for.
7 Ways To Create Consistency:
- Find Your Voice & Build a Foundation
- Create a Mission Statement
- Know Your Brand Image & Keep Your Branding Authentic
- Have a Topic List & Posting Schedule
- Stay Consistent With Your Products/Content
- Bring Authenticity to Everything That You Do
- Gather a Team That Believes in Your Vision
*PLANOLY Pro Tip – Create an online content posting schedule so that you can ensure your content will remain consistent, and stick to a formula that works best for you. Not sure where to start? Click through some of our posts on Content Planning: PLANOLY Content Strategy
You want to make sure that your voice matches your content, and that you’re always sticking true to your online brand. After all, you’ve worked very hard to carefully craft and curate your brand image, and you want to be sure that all of the content you’re creating and generating resonates and reflects with your vision, and overall brand concept.
Below are five extra things to keep in mind when honing in on brand consistency.
5 Things To Keep In Mind:
- Match the Content Them with Your Voice – always match the theme of your content with your voice and mission.
- Stick to Your Social Content Schedule – have you found a posting schedule formula that works for you and your audience? Stick to that!
- Keep Your Audience Engaged Through Evergreen Content – Maintain an engaged audience through the use of Evergreen Content.
- Maintain Readership Credibility – maintain credibility with your online brand by focusing on service, reliability, and consumer trends.
- Remain as a Relevant Resource to Your Audience – create relevant and engaging content for your audience by being innovative and bold, starting a thoughtful conversation, and continually evolving with the market.
I hope that these tips help you in your journey towards maintaining consistency with your online brand!
Images by Cristina