29 March, 2019 steades

#Snapchat loses 1.3 billion dollars after a tweet from Kylie Jenner

(CNN) – Kylie Jenner is not happy with the new Snapchat redesign.

Snap shares closed down 6% on Thursday after the reality show star said he no longer uses the application. The dive erased approximately caused a loss of 1,300 million dollars from the company’s market value.


Jenner has been one of Snapchat’s most influential users.

“So, does anyone else open Snapchat yet? Or is it just me? … This is very sad,” Jenner tweeted on Wednesday.

In another tweet, she said: “I still love you, my Snap … my first love”.

Snapchat has received criticism from users for the new design of the application because it is too confusing to navigate. More than 1.2 million people have signed a petition on Change.org asking Snapchat to remove the redesign.

Snap did not respond to a request for comment.

 

Jenner exerts an extraordinary influence on the platform. His celebrity adds fuel to the reaction surrounding the important redesign of the application, according to Daniel Ives, director of strategy and head of technology research at GBH Insights.

“We think this is an overreaction as Wall Street is extremely sensitive to the redesign of the application,” he told CNN. “With approximately 25 million followers, [Jenner] is a strong spokesperson.”

Ives believes that the update was necessary to expand Snapchat’s user base. He said that the design of the previous application was confusing and that the format did not resonate with older users and advertisers.

“Snap is making the right strategic moves, but it needs to manage this process well,” he said.

Earlier this week, Snapchat announced an update aimed at making it easier for users to see the content they want to see.

“We listen to you and appreciate that you took the time to tell us how you feel, we fully understand that the new Snapchat has been uncomfortable for many,” the company wrote on Change.org, in response to the request.

Snapchat said that soon it will launch tabs in the Friends and Discover sections of the application to make it easier for users to find Stories, which are photos and videos shared by users that disappear after 24 hours.

Jenner is not the only celebrity who has expressed his distaste for the redesign.

Earlier this month, model Chrissy Teigen tweeted: “How many people have to hate an update to reconsider?”

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