Mark Zuckerberg announced a new Facebook algorithm and that would return to their old ideal: be a social network of friends and family, and just for that, implement an algorithm that privileges information from friends and acquaintances about media information and brands.
Now, that means that I would privilege the posts of family and friends about those coming from media, brands and companies. The aim is that users share more content, since, according to Mark Zuckerberg, “when we use social networks to connect with people we care about, it can be beneficial for our well-being. We can feel more connected and less alone, and that correlates with measures of happiness and long-term health. ”
This has been, since the information of family and friends has been displaced to the background. “It has moved away from the most important thing that Facebook can do: help us connect with each other,” says the businessman. This means that the new algorithm would force users to generate content more actively. However, people who want to see in their preferences the content of the pages can choose to “see first” in their preferences and thus not lose any content from their favorite pages.
How do we see the agencies the new Facebook algorithm?
Undoubtedly, most brands should be concerned with this algorithm change, since the advertising investment in Facebook has been increasing year after year. This, because brands have seen the opportunity to reach their target audience through this platform and generate direct communication with them. This concern is not unfounded, since in the first instance the consumption of information will decrease, because in the timeline, no privilege will be given to the brands or favorite pages of the users.
Jaramillo says that “at first it will decrease the consumption of information media, because in the timeline, your media will not be privileged, nor your favorite pages. Of course, as we said before, there is the option that we can still enjoy this content, however, there are many users with basic knowledge of the platform and do not know how to use this option.
In conclusion, a premise that media owners should know, and that Facebook can not be the only advertising strategy, because the information that is most relevant in this social network is not necessarily the most important. So, we must take into account that there are different advertising media, but that the scope of paid publications will not diminish, since by investing in advertising on Facebook, our page has a certain priority, in order to reach the target audience we have selected in the campaign segmentation. This change, we must have it very much, for all those brands or pages that are dedicated to creating purely organic content …